NubiaGo

Brand Identity

The infrastructure for African commerce. A trusted, modern platform connecting buyers and sellers across the continent.

Positioning

Infrastructure for African commerce

Tone

Calm, trustworthy, professional

Approach

Minimal, timeless, enterprise-ready

50K+

Active Sellers

12

African Countries

1M+

Products Listed

99.9%

Uptime

01

Brand Story

The foundation of who we are and why we exist.

Mission

To build the infrastructure that powers commerce across Africa, enabling businesses of all sizes to reach customers and grow sustainably.

Vision

A connected African marketplace where every seller has the tools to succeed and every buyer has access to quality products.

2023

Founded

Started with a vision to transform African commerce

Lagos

Headquarters

Based in Nigeria, serving the continent

B2B

Focus

Enterprise solutions for serious sellers

Our Values

Trust

We build relationships through reliability

Simplicity

We remove complexity, not add to it

Growth

We succeed when our sellers succeed

Quality

We maintain high standards in everything

02

Logo System

Our logo is the primary visual identifier. Use it consistently across all touchpoints.

Primary Logo

nubiago

On Dark Background

nubiago

On Light Background

nubiago

Clear Space Requirements

nubiago

Minimum clear space equal to the height of the letter "n" on all sides.

✓ Do

Use the wordmark as the primary logo
Maintain consistent spacing
Use approved color combinations
Ensure adequate contrast

✗ Don't

Add gradients or effects
Change the typeface or weight
Rotate or distort the logo
Place on busy backgrounds

02

Color Palette

Our colors communicate trust and professionalism. Use them consistently.

Brand Colors

Click to copy hex value

Neutral Colors

Semantic Colors

Accessibility Guidelines

All color combinations meet WCAG 2.1 AA standards for accessibility. Primary blue (#1E3A5F) on white has a contrast ratio of 8.5:1, exceeding AAA requirements.

04

Gradients

Subtle gradients for backgrounds and accents. Use sparingly.

05

Dark Mode

Color mappings for dark mode implementation.

Token

Light Mode

Dark Mode

Background

#FAFAFA

#0A0A0A

Surface

#FFFFFF

#171717

Border

#E5E5E5

#262626

Text Primary

#1A1A1A

#FAFAFA

Text Secondary

#737373

#A3A3A3

Light Mode Preview

Card Title

This is how content appears in light mode.

Dark Mode Preview

Card Title

This is how content appears in dark mode.

06

Typography

Clear, readable typography that works across all platforms and sizes.

Primary Typeface

Inter

Highly legible, system-friendly, and works seamlessly across all platforms and devices.

Regular 400

Medium 500

Semibold 600

Bold 700

Type Scale

Display48px

Heading 136px

Heading 230px

Heading 324px

Body text16px

Small text14px

07

UI Components

Reusable components that maintain consistency across the platform.

Buttons

Inputs

Cards

Card Title

Card description text goes here

08

Form Patterns

Consistent form layouts for user input across the platform.

Login Form

Email

Password

Forgot password?

Contact Form

First Name

Last Name

Message

Input States

Default

Focused

Error

This field is required

Disabled

09

Navigation

Navigation patterns for consistent user experience.

Header Navigation

nubiago

Sign InGet Started

Breadcrumbs

HomeProductsCategory

Tabs

OverviewDetailsReviews

Pagination

Previous123...10Next

10

Spacing & Grid

Consistent spacing creates visual harmony and improves readability.

Spacing Scale

xs

4px

sm

8px

md

16px

lg

24px

xl

32px

2xl

48px

3xl

64px

Grid System

12-column responsive grid with 16px gutters. Maximum container width of 1200px.

11

Iconography

Simple, consistent icons that complement our minimal design language.

Lucide Icons

Icon library

24px Default

Standard size

2px Stroke

Line weight

Rounded Caps

Line style

12

Photography

Guidelines for imagery that represents our brand authentically.

Subject Matter

Real people in natural settings
African markets and commerce
Products and packaging
Business environments

Style

Natural lighting preferred
Warm, authentic tones
Clean composition
Minimal post-processing

Avoid

Overly staged photos
Heavy filters or effects
Stock photo clichés
Low resolution images

Recommended

Warm tones, natural light, authentic subjects

Not Recommended

Cold tones, harsh lighting, generic stock

13

Voice & Tone

How we communicate reflects who we are. Our voice is consistent, our tone adapts.

Professional

We communicate with expertise and confidence. Our language is precise, clear, and meaningful.

Approachable

We are warm and welcoming. We make complex things simple and accessible to everyone.

Trustworthy

We are honest and transparent. We build confidence through reliability and consistency.

Empowering

We enable success. Our words inspire action, create possibilities, and celebrate achievement.

14

Applications

Examples of how our brand comes to life across different touchpoints.

nubiago

Website

Clean layouts, ample whitespace, focused content hierarchy

nubiago

Marketing

Warm backgrounds, prominent logo, clear messaging

nubiago

Print Materials

High contrast, bold presence, memorable impact

nubiago

Connecting Africa's Commerce

Social Media

Consistent branding, engaging content, community focus

15

Assets

Download brand assets for use in your projects.

Logo Package

SVG, PNG, and PDF formats in all color variants

nubiago

Color Palette

ASE, CSS, and Tailwind config files

Typography

Inter font family with all weights

Inter Aa

Brand Guidelines PDF

Complete brand documentation

PDF Document

Need something else?

Contact our brand team for custom assets, templates, or guidance on specific use cases.

Brand Guidelines

Brand Guidelines

nubiago

Brand Story

Logo System

Color Palette

Gradients

Dark Mode

Typography

UI Components

Form Patterns

Navigation

Spacing & Grid

Iconography

Photography

Voice & Tone

Applications

Assets

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